Being a Search Marketing Consultant, I need to keep up with what is going on in the SEO industry, and I was just reading an article in one of our Search Marketing Journals, and the topic of restaurant menus came up and how they can cause a restaurants website to be affected in the search engines. To make sure your restaurant menu affects your site positively, read and implement the suggestions below.
Restaurant Menu Tips
- Don’t have a scanned copy of your physical menu. This would be considered to be a graphic, and it would need to be a large graphic for potential customers to see it. Graphics that big slow a site down tremendously.
- Create a PDF of your menu, so customers can download it and print it out and PDFs can be indexed by the search engines.
- Link to your menu from your home page, don’t make customers search for it.
- Avoid small print.
- Avoid putting rules such as minumum purchase required.
- Avoid using Flash menus..Flash looks pretty, but can not be downloaded and is not search engine friendly.
- Update your menu frequently. When you make a change to your actual menu, make changes to your website menu.
- List your specials if at all possible. This could be a special section of your site, if you don’t want to include it on your menu.
- Display your prices please.
- Distribute your Menu to various menu sites to get even more exposure for your restaurant.
These are just a few suggestions for giving your potential customers and the search engines a menu that will meet the needs of both, and potentiall bring in more foot traffic.
If you would like to implement these suggestions but are unsure, please leave a comment or visit our SEO site by clicking the link at the beginning of the menu article.


4 responses so far ↓
1 Mike // Aug 6, 2010 at 6:41 am
Nice tips, I think the best thing a restaurant can do is hire a content writer and write down the names of the food items along with some description. Make sure to include the ingredients. You can make it interesting by adding a bit of history about the food. This not only makes it easier for the customers but also helps in getting that extra bit of traffic from search engines. PDF menus are great too. And yes, stay away from flash and image based menus.
2 grubhound // Aug 13, 2010 at 7:51 pm
Your tips from both a potential dinners perspective and SEO are so true. Don’t you just hate going to a site and seeing something but wondering what the heck it is?
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